I saw one of my favorite bloggers post a teaser about Blog Inc. and quickly placed my pre-order. I waited anxiously for this book to arrive so I could get some inspiration, learn more about blogging in a community, and to write up a review for Campfire Chic readers.I’ll start with some basics: Blog, Inc.: Blogging for Passion, Profit, and to Create Community* is written by Joy Deangdeelert Cho of Oh, Joy! The book is the perfect size to slip into your handbag and is beautifully designed, two things that made some of the drier chapters more enjoyable.
- I like that the chapters move in a progressive manner and talk of sponsorships and advertising are held off until the end. Sometimes the topic of monetizing a blog is discussed way too early, but that is not the case with this book. The focus really is on making your blog work for you.
- There is something for everybody – This isn’t just for bloggers looking to make money from their blogs, this is for anybody looking to start his/her first blog, looking to go beyond the “this is for my family only” kind of blogging, and those looking to start building relationships with brands.
- Interviews – I recognized quite a few names, and it was nice to learn more behind-the-scenes information on each one.
- Not niche specific – It also isn’t gender specific, even if it is pretty. Joy does a great job not focusing on one specific niche, she mentions food bloggers, mommy bloggers, craft bloggers, tech bloggers, and more! I love that it isn’t so focused and the readings give examples from different types of writers.
- So many interviews…I’ll go back eventually and read them all, I’m sure, but when I’m in the groove, I don’t want to get distracted by yet another interview. But that’s just me, I’m sure there are a ton of people who want that real-world information from “real” bloggers.