Next on Your Bookshelf: Blog Inc. – Blogging for Passion, Profit, and to Create Community

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I saw one of my favorite bloggers post a teaser about Blog Inc. and quickly placed my pre-order. I waited anxiously for this book to arrive so I could get some inspiration, learn more about blogging in a community, and to write up a review for Campfire Chic readers.I’ll start with some basics: Blog, Inc.: Blogging for Passion, Profit, and to Create Community* is written by Joy Deangdeelert Cho of Oh, Joy! The book is the perfect size to slip into your handbag and is beautifully designed, two things that made some of the drier chapters more enjoyable.

  • I like that the chapters move in a progressive manner and talk of sponsorships and advertising are held off until the end. Sometimes the topic of monetizing a blog is discussed way too early, but that is not the case with this book. The focus really is on making your blog work for you.
  • There is something for everybody – This isn’t just for bloggers looking to make money from their blogs, this is for anybody looking to start his/her first blog, looking to go beyond the “this is for my family only” kind of blogging, and those looking to start building relationships with brands.
  • Interviews –  I recognized quite a few names, and it was nice to learn more behind-the-scenes information on each one.
  • Not niche specific – It also isn’t gender specific, even if it is pretty. Joy does a great job not focusing on one specific niche, she mentions food bloggers, mommy bloggers, craft bloggers, tech bloggers, and more! I love that it isn’t so focused and the readings give examples from different types of writers.
  • So many interviews…I’ll go back eventually and read them all, I’m sure, but when I’m in the groove, I don’t want to get distracted by yet another interview. But that’s just me, I’m sure there are a ton of people who want that real-world information from “real” bloggers.
Overall, I think this is an excellent book for any blogger. Joy does a great job of not focusing on one niche or theme and really makes the information clear on the “why” for her suggestions. The “why” is what really helped me move past writing down facts/tips from the reading and onto mini-projects for making Campfire Chic better.
This can be a long book if you’re thinking of sitting down and digesting the whole thing in one weekend. I really suggest getting a notebook out and having space to write down some notes as you read and doing a bit of a synthesis at the end of each chapter. What information do you want to remember? What suggestions do you want to look more into?
Like The Handmade Marketplace, this book is going on my shelf under ‘reference’. I’ll be pulling it out from time to time to look over her suggestions and re-read the interviews to see if what I’m experiencing is a road block or just disinterest when it comes to blogging.
Have you read Blog Inc?
What blogging/selling/social media books are you reading?
*Affiliate Link. Support Campfire Chic by purchasing through these links. I did not receive compensation for this post, other than the affiliate sales generated by this post. 
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