Newsletters are an important part of online marketing, but they can also be very tricky to maintain and grow. Kind of like an orchid.
Yeah, an orchid.
Have you ever tried taking care of an orchid? First off, they’re not cheap—they’re an investment. They can be pretty fickle, and they need just the right amount of attention.
Just like a newsletter.
Granted, there are different kinds of newsletters: the kinds that aggregate the week’s posts into an email Reader’s Digest-style, the kinds that feature what could be a blog post on its own, the kinds that share about an upcoming sale or special offer…the list goes on.
Each kind takes effort on your part.
Now, I have a newsletter, and I have to say…I have so much to learn. The newsletter is about a year old and what should be a monthly thing has only gone out 3-4 times. In the first issue of 2013, I talked about how this year is going to be awesome and how Lucky 13 is for doing big things…and my newsletter is one of those things I plan on working on this year.
I’ve been hoarding all sorts of articles about newsletters—best practices, how to format them, why have them, how to market a marketing tool—and I wanted to share some of those articles with you today.
Why? Why not just put my own spin on these articles and create a few blog posts or a freebie download?
Because I’m no expert when it comes to newsletters. Let’s learn about them together and go big.
Newsletter Resources:
- Don’t have a newsletter? Not sure why you should have one (or if you should have one)? Here are 8 reasons to add a newsletter to your blog
- Moe of Five Sixteenths share a post with Campfire Chic readers that had the 5 components of a newsletter
- As you write your newsletter, you probably want to think of ways to grow your list
- Not sure about some best practices when it comes to newsletters?
- What is the goal of your newsletter? How do you write to get those results? Inc.com has some ideas
- Need some inspiration for your blog? Amy shared about one of her favorite podcasts: Internet Marketing for Smart People
- 5 reasons why you can’t make your email marketing work – are you making these mistakes?
- Darren of Problogger wrote up a post on how to drastically increase subscriber numbers to your email newsletter
- While a little dry, this article reviews some content and technical tips for your newsletter
- Now that you have your newsletter up and running, let’s keep things manageable
What other tips do you have?
What kinds of newsletters do you like to read?
