How to Launch a New Product: My Favorite Resource

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Nearly everything I learned about launching digital products and online courses I learned from this ebook.

This ebook has taught me you can’t just put something out in the world and hope people will see it, like it and buy it.


You’ve got to lead the way.


PLEASE don’t just put up a blog post saying ‘I made this; here’s where you buy it.’


PLEASE don’t just tweet a link to your shop saying ‘new stuff here!’


From the ebook: “The bottom line is that if you want to sell your [product or service], you’re going to have to get involved with that dreaded ‘M’ word: Marketing.”


Over the last few weeks you’ve probably seen some posts or tweets or excitement about my upcoming BUILD ecourse. Kam and Mollie and Megan and Allie have all posted about it, and I’ve already got a list of bloggers looking forward to the official launch – and it is still weeks away.


Any excitement you see from Listers pre-March or pre-September 30 Days of Lists? A huge portion of all registered participants join us in the first couple days after opening registration. That’s all from having a strategy behind launching our registration.


This isn’t just a put-it-out-there-and-see-what happens. This is a carefully planned, honed and strategic approach to making our products and services available.


Which, again, I learned from this ebook: How to Launch the **** Out of Your eBook by Naomi Dunford and Dave Navarro.


NOTE: That IS actually the name of the book. Replace the four asterisks in your head with whatever word you prefer.


This 100+ page book comes with worksheets and very clear steps for how to plan your product launch.


But that’s the thing. You have to PLAN.


I have read this ebook about 3 times – It’s so good that every time I read it I learn something new….. so when I started to plan the release of my BUILD ecourse, I knew I needed to give myself plenty of time.


Four months, to be exact.


It’s still a bit too early to see exactly how my BUILD launch will do, but I’ve already got WAY more interest than the 1 ebook I released without any kind of launch strategy. And we’re still weeks away from the ecourse even being available!


Keep in mind that this book is all written from the point of view of selling an ebook (pdf download), but I have used it very successfully for all kinds of online offers (30Lists, Onward and Upward and ebooks). The basics are easily adaptable.


Modules included:

  1. Analyzing the market for your ebook
  2. Finding and wooing your ebook buyers
  3. Setting up your mailing list
  4. Writing your ebook
  5. Launching your ebook

Module 5 (Launching your ebook) is broken farther into 5 stages:

  1. Preparation: Getting things together before you launch
  2. Pre-launch: Where you make your first batch of money
  3. Launch: Build up the buzz, build up your list, and let it fly
  4. Post-launch: Where do we go from here?
  5. Ongoing: Even more opportunities to make money via your ebook


My one disagreement with  How to Launch the **** Out of Your eBook is that the ‘writing your ebook’ is step 4.


I totally understand making sure there are people who would buy the ebook you have in mind before writing it, but for me personally I need to do the bulk of the writing first so I know what I’m dealing with. Often my ideas change partway through and I don’t realize the CORE of what it is I am offering until I’m editing the finished product.


I (personally) couldn’t craft a launch around something not at least close to being done. But maybe you’re different.


But, here’s the deal. If you want to get started making money from your blog … and you want to create and sell your own products or services…. You’ve got to get invested in MARKETING (or hire someone to help you).


And this ebook –
How to Launch the **** Out of Your eBook
is a GREAT place to begin.


At the daily blog Lemon and Raspberry, Amy T Schubert writes about blogging, memory keeping, doing what you are meant to do … and how those all combine to help you live your best creative life. She has been a writer, photographer and encourager for most of her life. If you’re looking for a free guide to jumpstart your creativity or one-on-one blog-business coaching, head over to Lemon and Raspberry. For more day-to-day fun (including cat photos), follow Amy on Twitter and Instagram at @amytschubert.

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{ 6 comments… add one }
  • amy t schubert June 14, 2013, 11:35 am

    Seriously planning to re-read this for a 3rd time soon

    • Kam June 18, 2013, 9:49 pm

      I’m still working my way through it for the first time :D

  • Trina Curran June 15, 2013, 8:23 pm

    I can’t wait for BUILD to start. And now I have a book to add to my list. This sounds fantastic.

    • Kam June 18, 2013, 9:48 pm

      It really is fantastic and something to bring up again and again. BUILD is going to be AWESOME.


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