While a personal blog probably doesn’t have a need for a newsletter, the blogs looking to grow an audience or attract new clients may have a use for a newsletter.
A newsletter is a powerful tool for building community and marketing new products/services…and it’s a pretty low-cost solution! Low-cost is important as we try new things and as we build our communities and reach out to clients and connections. But that shouldn’t be the only reason why you consider adding a newsletter to your toolbelt.
3 reasons why your brand/blog needs a newsletter
Direct access to interested readers/buyers
You can promote your new posts and products/services on Twitter and Facebook until the cows come home, but what if your readers aren’t checking their feeds at that moment? That probably means you’ll schedule updates 2-3 times throughout the day hoping to catch your followers’ attention at least once.
You know what your readers do check? Their email. If you could grow your newsletter list to 100 subscribers and get a 50% open rate…wouldn’t that be awesome? Especially when you’re promoting a new product or service! The people opting into your newsletter are already more invested in your success than people who aren’t subscribed…they’re more likely to buy from you and share their love for you!
Think about it! When you open your inbox, you look at each subject line and taken action on most of those emails right? Opening and responding to a few, moving a few to different folders to read later, and outright deleting others. Action. You want to reach people where they take the most action. And that’s their inbox.
A venue for testing content
Worried about a new blog series or want to poll a section of your audience? Use your newsletter subscribers!
Ask for input/feedback from your newsletter readers…you’ll be surprised how many of them respond! If you see that content from a particular newsletter does well, why not spruce up the content a bit and schedule it for a month from now? You have a pre-written blog post and a way to encourage people to subscribe to your newsletter. Pretty awesome, right?
Additional marketing for products
Say you have the type of newsletter that is more content-based than image/promotion based…select a layout for your newsletter that allows you to include a short message toward the bottom so you can include a reminder about your upcoming Kickstarter campaign or to offer a discount code to an ebook you published earlier in the year. This may also be a good place to promote your advertisers, remind your readers that you offer ad space on your blog, or to invite people to join you in an upcoming ecourse.
What other reasons would you include in this list?
As a consumer, what style of newsletter do you enjoy getting?