My collection of business and blogging resources is a little out of control.
I have PDFs, Kindle books, workbooks, classes, courses, workshops, and actual books on topics like digital marketing, social media strategy, productivity, blogging, and owning a handmade business. It’s a lot. I know.
When I was approached to review a new business book, I was a little hesitant: How can this book be any different than the other books? What can I learn from this that isn’t already included in the other books?
A little about the book: Building Your Business the Right-Brain Way: Sustainable Success for the Creative Entrepreneur was written by Jennifer Lee, the author of The Right-Brain Business Plan. The book is 235 pages long and the suggested retail is for $21.95 (Amazon seems to have it for much cheaper!). This book takes a different approach to starting (or continuing) your creative business — instead of going through the basic steps on how to set up shop, Jennifer emphasizes what you can do right now to make your business last longer and be more profitable. Jennifer’s writing is practical and straight to the point while also funny!
- Defining your own success
- What is your core message?
- Attracting, engaging, and learning from the right people
- Switching from selling to serving
- How to plan a product/service launch
- Making more money
- Growing your team
- Establishing systems to ease day-to-day operations
What I like about the book:
- What I really like about the book is that Jennifer encourages you to jump to the section that best addresses your needs at that moment. If you don’t need to read about setting up your social media accounts, skip it! Move onto the importance of establishing multiple income streams.
- The book is full of playsheets (Jennifer’s term for worksheets), spotlights, action steps to take at the end of each chapter, reflections, and more.
- The visuals throughout the book are helping me imagine how to format some documents I need — I don’t want to reinvent the wheel, so Jennifer’s doodles are very helpful!
What I’m not a fan of:
- The problem with a print book is that it gets dated very quickly — while the resources listed in the book are available now, they may not be available in a year or two. It’s a fast-paced digital world, I have a book that talks about how amazing picnik.com is for photo editing but it is no longer around. Not a big deal, but it’s something to consider.
- The photos used in the book don’t seem to match the quality of the book — it’s probably the type of paper used, but I think the book would be more visually pleasing if only the hand-drawn images were used.
If you were a fan of The Handmade Marketplace and Blog, Inc., you will enjoy this book. There is some obvious overlap in topics, but this book covers more of the business aspects of running an online (and offline) creative business. As somebody who works full-time in addition to what I do online, setting up and committing to systems that are designed to help me be more productive and serve others better is important. This book really emphasizes the importance of working now to create a sustainable business so I’m not burned out in a few months.
This book isn’t for people who want quick results without putting in the work. This isn’t a passive experience, you will be drawing in the book, writing notes, reflecting, and taking action more often than you expect! If you aren’t interested in a process, skip this book.
What are your favorite business/blogging resources?
Get your copy of Building Your Business the Right-Brain Way on Amazon in paperback or Kindle-edition. I reviewed The Handmade Marketplace & Blog, Inc. in previous posts. Let me know if you have questions about any of the books discussed here.
New World Library, the publisher of Jennifer Lee’s Building Your Business the Right-Brain Way: Sustainable Success for the Creative Entrepreneur, sent a copy of this book to me with the hope of a review or mention. While I received the book for free, the opinions expressed in this post are my own. I use all items/services before discussing them on this site because I know Campfire Chic readers deserve the best. To read a more legal-ese version of my Disclosure Policy, click here.