What is one way for you to grow your community, connect with fans, and get your message out to the masses? Starting a YouTube (or similar) channel.
Now, I don’t have a channel so I didn’t feel I would be the best person to share information on how to start a channel — especially a super niche channel with the aim to further your blog/brand.
I did a quick interview with Paul from The Outdoor Adventure to get a better idea on how to best start a YouTube channel. His channel is an extension of his website and is a way to educate others.
Paul, your site, The Outdoor Adventure, is full of information and gear reviews. What inspired you to share all this outdoor information with others?
I guess there were two reasons: a need to document our family adventures and a desire to share what I was learning.
I was in South America with our young family on a long-term missionary stint (four years). I was in some amazing countries and even though we didn’t get have a lot of free time, family and friends wanted to hear how we were doing. I am not a letter writer, so a blog was a great alternative to share those adventures and what we were learning.
As the work was volunteer based, money was a big factor. We love to adventure, but I wasn’t earning any money, so anything I could make myself meant that our family didn’t have to dig into savings. What I couldn’t make, and therefore had to buy, had to be a good purchase. Those careful purchases and DIY projects started making their way into those early blog posts.
One way you share information with your audience is through your YouTube channel. It is very well-organized and you have quite a followership! What 3 pieces of advice would you give to bloggers looking to start a YouTube channel?
You’ve caught me at a pivotal moment in my video production. I’ve done a lot of reading recently on how to improve my videos. I have a lot of videos on youtube… many that I can’t watch any more myself. Seriously. I cringe through them. And that’s the biggest tip really.
Plan your shots and take the time to set them up. On the way to the trail, at home, or even while you’re hiking you should be planning shots. If a ground shot of you walking over the camera is better, take the time and do it. If you need a close up of a product in action, plan it out.If you think your shot would look really cool if you put the tripod on a cliff above the trail, then take the time to do it (oh, and always carry a tripod).
Take out the boring bits. Make your biggest critic watch your video… and listen to them. My wife is my biggest critic. She has always said, “make it shorter”, or “that shot is too long.” NO ONE wants to watch a boring video, not even your relatives. I typically use less than 25% of the footage I take… as low as 5% if I don’t plan the video before hand. So, get a critic and get them to be merciless with your finished video. If you, or your family can’t even sit through the video, then no-one else will… and they certainly won’t share it with their friends.
Make sure the audio is good. That can mean everything from buying a better mic, doing a voice over or cutting the audio and replacing it with music. There’s a reason that GOPro videos have songs playing and the internal audio turned off. If you need to talk, and the audio is bad on your camera is bad, try recording voice overs at home. If you don’t need to talk, don’t. Rely on music to make it more interesting. Try taking a video you’ve done and swapping the audio with a song from soundcloud.com. You’ll be amazed how much better it is.
What is the one piece non-essential of equipment/gear you never leave home without?
Probably my video camera (attached to my tripod). My wife rolls her eyes when I walk to the car with them, but that’s just the way I roll.
How can readers connect with you online?
Want a taste of Paul’s videos? Here are three to check out: